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Marketing : an introduction / Gary Armstrong, Philip Kotler.

By: Armstrong, Gary
Contributor(s): Kotler, Philip
Material type: TextTextPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005Edition: 7th edDescription: 707 p. (various pagings) : ill. (chiefly col.) ; 26 cmISBN: 0131273124 (pbk.)Subject(s): MarketingDDC classification: 658.8
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Item type Current location Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
658.8 ARM (Browse shelf) Available 000003310
Total holds: 0

"International edition".

Includes bibliographical references and index.

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Other editions of this work

Marketing : by Armstrong, Gary ©2007
Marketing : by Armstrong, Gary ©2017
Marketing : by Kotler, Philip. ©1997
Marketing : by Armstrong, Gary ©2009
Marketing : by Armstrong, Gary. ©2015
Marketing : by Armstrong, Gary ©2013