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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

By: Lamb, Charles W.
Contributor(s): Hair, Joseph F | McDaniel, Carl D.
Material type: materialTypeLabelBookPublisher: Australia : Thomson/South-Western, c2004Edition: 7th ed.Description: xxxviii, 774 p. : col. ill. ; 29 cm.ISBN: 9812435123.Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8
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Item type Current location Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
658.8 LAM (Browse shelf) Available 000003311
Total holds: 0

Includes bibliographical references (p. 742-744) and index.

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