Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
By: Lamb, Charles W.
Contributor(s): Hair, Joseph F | McDaniel, Carl D.
Material type:
BookPublisher: Cincinnati, Ohio : South-Western, c2002Edition: 6th ed.Description: 751 p. : col. ill. ; 29 cm. + 1 computer optical disc (4 3/4 in.).ISBN: 0324068611 (acid-free paper).Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Book - Borrowing
|
Central Library First floor | 658.8 LAM (Browse shelf) | Available | 000003312 |
Total holds: 0
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