Marketing plans : How to prepare them, how to use them / Malcolm McDonald.

By: McDonald, Malcolm
Material type: TextTextPublisher: Amsterdam : Elsevier, c2007Edition: 6th edDescription: xvii, 675 p. : col. ill. ; 25 cmISBN: 9780750683869(pbk.); 0750683864(pbk.)Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 658.802 LOC classification: HF5415.13 | .M369183 2002Online resources: Table of contents | Publisher description
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Alahram 658.802 MCD (Browse shelf) 364 Available 000016567
Total holds: 0

Includes index.

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