Marketing plans : How to prepare them, how to use them / Malcolm McDonald.
By: McDonald, Malcolm
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TextPublisher: Amsterdam : Elsevier, c2007Edition: 6th edDescription: xvii, 675 p. : col. ill. ; 25 cmISBN: 9780750683869(pbk.); 0750683864(pbk.)Subject(s): Marketing -- Management | Marketing -- PlanningDDC classification: 658.802 LOC classification: HF5415.13 | .M369183 2002Online resources: Table of contents | Publisher description
| Item type | Current location | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
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Central Library First floor | Alahram | 658.802 MCD (Browse shelf) | 364 | Available | 000016567 |
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| 658.802 MAS The marketing game! : | 658.802 MAS Instructor's Manual to accompany The Marketing Game/ | 658.802 MCD Marketing plans : | 658.802 MCD Marketing plans : | 658.802 MOO Global Marketing and Advertising : | 658.802 MOO Global marketing and advertising : | 658.802 MOO Global marketing and advertising : |
Includes index.
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