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Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.

By: Lamb, Charles W
Contributor(s): Hair, Joseph F | McDaniel, Carl D
Material type: TextTextPublisher: Australia : South-Western, c2009Edition: 6th ed. Pearson International EditionDescription: xxix, 546 p. : col. ill. ; 28 cmISBN: 9780324584424; 0324584423Subject(s): Marketing -- Management | MarketingDDC classification: 658.8
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Alahram 658.8 LAM (Browse shelf) 364 Available 000016324
Total holds: 0

Includes bibliographical references and index.

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