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Statistics for marketing and consumer research / Mario Mazzocchi.

By: Mazzocchi, Mario
Material type: TextTextPublisher: Los Angeles : Sage, 2008Description: xviii, 412 p. : ill. ; 25 cmISBN: 9781412911214 (hbk); 9781412911221 (pbk)Subject(s): Marketing research -- Statistical methods | Consumers -- Research -- Statistical methodsDDC classification: 658.83028 LOC classification: HF5415.2 | .M3817 2008Online resources: Table of contents only
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Alahram 658.83028 MAZ (Browse shelf) 364 Checked out 14/04/2020 000015844
Total holds: 0

Includes bibliographical references (p. [387]-398) and index.

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