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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

By: Lehmann, Donald R.
Contributor(s): Winer, Russell S.
Material type: materialTypeLabelBookPublisher: Boston : McGraw-Hill Irwin, c2008Edition: 7th ed. McGraw-Hill- International edition.Description: xii, 299 p. : ill. ; 24 cm.ISBN: 9780071263634 (alk. paper); 0071263632 (alk. paper).Subject(s): Marketing -- United States -- ManagementDDC classification: 658.802 Online resources: Publisher description | Table of contents only
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Alahram 658.802 LEH (Browse shelf) 364 Available 000015819
Total holds: 0

Includes bibliographical references and index.

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