Marketing Research : Concepts, Practices, and Cases / Sunanda Easwaran, Sharmila J. Singh.

By: Easwaran, Sunanda
Contributor(s): Singh, Sharmila J
Material type: TextTextPublisher: Oxford ; New York : Oxford University Press, c2006Description: x, 605 p. : ill. ; 24 cmISBN: 9780195676969 (pbk.); 0195676963 (pbk.)Subject(s): Marketing research | Marketing research -- Case studiesDDC classification: 658.83 LOC classification: HF5415.2 | .E26 2006
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Item type Current location Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library
First floor
Alahram 658.83 EAS (Browse shelf) 6457 Available 000014369
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Includes bibliographical references and index.

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