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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip.
Contributor(s): Armstrong, Gary.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, United States : Pearson Prentice Hall, c.2006Edition: 11th ed.Description: xxxi, 599 p. : ill. [col.] ; 24 cm.ISBN: 0131469185; 9780131469181; 0132390027 ( Hard Cover); 9780132390026 ( Hard Cover).Subject(s): Marketing | January2014Genre/Form: -- Reading bookDDC classification: 658.8
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Includes appendix.

Includes Glossary.

Includes index.

Includes bibliography.

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Other editions of this work

Principles of marketing / by Kotler, Philip. ©2006
Principles of Marketing / by Kotler, Philip. ©2012
Principles of marketing / by Kotler, Philip. ©2010
Principles of marketing / by Kotler, Philip. ©1996
Principles of marketing / by Kotler, Philip. ©2004
Principles of marketing / by Kotler, Philip. ©2014

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