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Fundamentals of Marketing / (Record no. 4178)

000 -LEADER
fixed length control field 00934nac a22002291u 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100916t xxu||||| |||| 00| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 93028550
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070610150 (alk. paper)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number STA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Stanton, William J.
9 (RLIN) 19383
245 10 - TITLE STATEMENT
Title Fundamentals of Marketing /
Statement of responsibility, etc William J. Stanton, Michael J. Etzel, Bruce J. Walker.
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c1994.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 697 p. :
Other physical details co;. ill., col. maps ;
Dimensions 27 cm.
490 ## - Series Statement
-- 17111
Series statement McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 19384
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Etzel, Michael J.
9 (RLIN) 19385
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Walker, Bruce J.
9 (RLIN) 19386
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.8 STA
Source of classification or shelving scheme
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2007-08-23
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Permanent location Current location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last borrowed Koha item type
            Central Library Central Library First floor 2010-09-16 Purchase 2 658.8 STA 000005210 2019-07-31 2015-11-23 Book - Borrowing