Banner

Marketing / (Record no. 2726)

000 -LEADER
fixed length control field 01243nac a22002651u 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110630s2006 nyu|||||r|||| 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004065542
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072828803
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780072828801
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KER
Edition number 22
245 00 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc Roger A. Kerin ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill/Irwin,2006.
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent xlvi, 733 p. :
Other physical details col. ill., col. maps ;
Dimensions 29 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.)
490 ## - Series Statement
-- 17111
Series statement McGraw-Hill/Irwin Series in Marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 673-700) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 25985
653 ## - INDEX TERM--UNCONTROLLED
Resource For college
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
9 (RLIN) 25986
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0619/2004065542-d.html">http://www.loc.gov/catdir/enhancements/fy0619/2004065542-d.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0619/2004065542-t.html">http://www.loc.gov/catdir/enhancements/fy0619/2004065542-t.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.8 KER
Source of classification or shelving scheme
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2007-03-01
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2011-06-30
Holdings
Withdrawn status Item status Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type Source of classification or shelving scheme Vendor
        Central Library Central Library First floor 2007-03-01 Purchase 6 5 658.8 MAR 000001407 2019-07-31 2016-10-09 Book - Borrowing    
        Central Library Central Library First floor 2011-06-30 Purchase     658.8 MAR 000006813 2019-08-04   CD | DVD - With book