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Global marketing and advertising : (Record no. 27255)

000 -LEADER
fixed length control field 00963cam a22002775a 4500
001 - CONTROL NUMBER
control field 20456227
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190319104022.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180417s2019 enka frb 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2018941563
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781544318141 (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number MOO
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mooij, Marieke K. de,
Dates associated with a name 1943-
9 (RLIN) 12603
245 10 - TITLE STATEMENT
Title Global marketing and advertising :
Remainder of title understanding cultural paradoxes /
Statement of responsibility, etc Marieke De Mooij.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
-- Los Angeles :
Name of publisher, distributor, etc Sage Publications,
Date of publication, distribution, etc 2019.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 488 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Target marketing
General subdivision Cross-cultural studies.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Cross-cultural studies.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
General subdivision Cross-cultural studies.
Source of heading or term BUEsh
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college Communication and mass media
Arrived date list March2019
655 ## - INDEX TERM--GENRE/FORM
Form subdivision Reading book
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
          Baccah Central Library Central Library First floor 2019-03-19 Purchase 550.00 658.802 MOO 000044426 2019-07-31 687.50 Book - (Non borrowing)
          Baccah Central Library Central Library First floor 2019-03-19 Purchase 550.00 658.802 MOO 000044427 2019-07-31 687.50 Book - Borrowing
          Baccah Central Library Central Library First floor 2019-03-19 Purchase 550.00 658.802 MOO 000044428 2019-07-31 687.50 Book - Borrowing