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The consuming instinct : (Record no. 26913)

000 -LEADER
fixed length control field 03026cam a22003135a 4500
001 - CONTROL NUMBER
control field 16582218
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181030141830.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101216s2011 nyuaf frb 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010052000
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781616144296 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency DLC
-- EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 339.47
Item number SAA
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Saad, Gad.
9 (RLIN) 41851
245 14 - TITLE STATEMENT
Title The consuming instinct :
Remainder of title what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature /
Statement of responsibility, etc by Gad Saad ; foreword by David M. Buss.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Amherst, N.Y. :
Name of publisher, distributor, etc Prometheus Books,
Date of publication, distribution, etc 2011.
300 ## - PHYSICAL DESCRIPTION
Extent 374 p., [12] p. of plates :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Consumers : born and made -- I will survive -- Let's get it on -- We are family -- That's what friends are for -- Cultural products : fossils of the human mind -- Local versus global advertising -- Marketing hope by selling lies -- Darwinian rationale for consumer irrationality -- Darwin in the halls of the business school.
520 ## - SUMMARY, ETC.
Summary, etc What do all successful fast-food restaurants have in common? Why do men's testosterone levels rise when they drive a Ferrari or a Porsche? Why are women more likely to become compulsive shoppers and men more likely to become addicted to pornography? How does the fashion industry play on our innate need to belong? The answer to all of these questions is "the consuming instinct," the underlying evolutionary basis for most of our consumer behavior. In this book, the author, founder of the new field of evolutionary consumption, illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, he shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). This book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives, namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. This work, which deals with the biological basis of human behavior and in what makes consumers tick, is of interest to marketing professionals, advertisers, psychology mavens, and consumers themselves.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumption (Economics)
General subdivision Psychological aspects.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers
General subdivision Psychology.
Source of heading or term BUEsh
9 (RLIN) 33006
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Evolutionary psychology.
Source of heading or term BUEsh
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college Communication and mass media
Arrived date list October2018
655 ## - INDEX TERM--GENRE/FORM
Form subdivision Reading book
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name David M. Buss,
Relator term author of introduction, etc.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
          Baccah Central Library Central Library First floor 2018-10-30 Purchase 750.00 339.47 SAA 000043702 2019-08-04 Book - (Non borrowing)
          Baccah Central Library Central Library First floor 2018-10-30 Purchase 750.00 339.47 SAA 000043703 2019-08-04 Book - Borrowing
          Baccah Central Library Central Library First floor 2018-10-30 Purchase 750.00 339.47 SAA 000043704 2019-08-04 Book - Borrowing