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Inside the mind of the shopper : (Record no. 26662)

000 -LEADER
fixed length control field 02318cam a22003615a 4500
001 - CONTROL NUMBER
control field 19140147
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180508121756.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160617t2017 njua frb 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016945007
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0134308921
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780134308920
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC)19140147
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC)2016945007
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn927383732
040 ## - CATALOGING SOURCE
Original cataloging agency YDXCP
Language of cataloging eng
Transcribing agency YDXCP
Modifying agency BTCTA
-- OCLCQ
-- TOH
-- BDX
-- CCPLG
-- ZAC
-- NZWPM
-- DLC
-- EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number SOR
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sorensen, Herb.
245 10 - TITLE STATEMENT
Title Inside the mind of the shopper :
Remainder of title the science of retailing /
Statement of responsibility, etc Herb Sorensen.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Old Tappan, N.J. :
Name of publisher, distributor, etc Pearson Education Inc.,
Date of publication, distribution, etc c.2017.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 283 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note "with Mark Heckman, Accelerated Merchandising, and James Sorensen, Kantar Retail ; study questions by Svetlana Bogomolova, Ehrenberg-Bass Institute of Univ. So. Australia."-- C. T.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
520 ## - SUMMARY, ETC.
Summary, etc "The book uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Sorensen analyzes consumer behavior--how shoppers make buying decisions as they move through supermarkets and other retail stores--and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the 'quick trip' shopper; make the most of all three 'moments of truth'; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities."--Provided by publisher.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Retail trade.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Merchandising.
Source of heading or term BUEsh
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list May2018
655 ## - INDEX TERM--GENRE/FORM
Form subdivision Reading book
-- 34232
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2018-05-08
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2018-05-08
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2018-05-08
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Permanent location Current location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last borrowed Koha item type
          Baccah Central Library Central Library First floor 2018-05-08 Purchase 1 658.8342 SOR 000043385 2019-07-31 2018-11-25 Book - Borrowing
          Baccah Central Library Central Library First floor 2018-05-08 Purchase   658.8342 SOR 000043386 2019-07-31   Book - Borrowing
          Baccah Central Library Central Library First floor 2018-05-08 Purchase   658.8342 SOR 000043387 2019-07-31   Book - Borrowing