Marketing Plans : (Record no. 2446)

000 -LEADER
fixed length control field 00998nac a22002291u 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100916t xxu||||| |||| 00| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004556468
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750656255 (pbk.)
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number MCD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm.
9 (RLIN) 19375
245 10 - TITLE STATEMENT
Title Marketing Plans :
Remainder of title How to Prepare Them: How to Use Them /
Statement of responsibility, etc Malcolm McDonald.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Amsterdam ;
-- Boston :
Name of publisher, distributor, etc Butterworth-Heinemann,2002
Date of publication, distribution, etc 2002.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 630 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 19376
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Planning.
9 (RLIN) 19377
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier http://www.loc.gov/catdir/toc/els051/2004556468.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/description/els051/2004556468.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.802MCD
Source of classification or shelving scheme
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2007-02-21
Holdings
Withdrawn status Item status Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
        Central Library Central Library First floor 2007-02-21 Purchase 12 9 658.8 MCD 000001673 2019-07-31 2018-10-14 Book - Borrowing

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