Brand management : (Record no. 22664)

000 -LEADER
fixed length control field 00898cam a22002655a 4500
001 - CONTROL NUMBER
control field 18654822
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161017153008.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150611s2016 enk frb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138804692
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency DLC
-- EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
Item number HED
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Heding, Tilde.
245 10 - TITLE STATEMENT
Title Brand management :
Remainder of title research, theory and practice /
Statement of responsibility, etc Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxon ;
-- New York :
Name of publisher, distributor, etc Routledge / Taylor & Francis Group,
Date of publication, distribution, etc 2016.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 307 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
Source of heading or term BUEsh
9 (RLIN) 10059
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list October2016
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Knudtzen, Charlotte F.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bjerre, Mogens,
Dates associated with a name 1959-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2016-10-17
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Full call number Barcode Date last seen Cost, replacement price Koha item type
          Academic Bookshop Central Library Central Library First floor 2016-10-17 Purchase 390.00 9129 658.827 HED 000034178 2019-07-31 487.50 Book - Borrowing

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