Strategic Marketing / (Record no. 1991)

000 -LEADER
fixed length control field 01280nac a22002891u 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100916t xxu||||| |||| 00| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002016549
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072466650 (student : alk. paper) -
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071244328
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071151613 (international : alk. paper)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number CRA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
9 (RLIN) 19378
245 10 - TITLE STATEMENT
Title Strategic Marketing /
Statement of responsibility, etc David W. Cravens, Nigel F. Piercy.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill Irwin,2003
Date of publication, distribution, etc 2003.
300 ## - PHYSICAL DESCRIPTION
Extent 726 p. :
Other physical details ill., maps ;
Dimensions 26 cm.
490 ## - Series Statement
-- 17111
Series statement McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Decision making.
9 (RLIN) 19379
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 19380
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Case studies.
9 (RLIN) 19381
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel.
9 (RLIN) 19382
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/description/mh021/2002016549.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier http://www.loc.gov/catdir/toc/mh021/2002016549.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.802CRA
Source of classification or shelving scheme
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2007-02-06
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Permanent location Current location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
            Central Library Central Library First floor 2010-09-16 Purchase 9 7 658.802 CRA 000002394 2019-07-31 2016-11-22 242.05 Book - Borrowing

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