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Marketing for entrepreneurs : (Record no. 19071)

MARC details
000 -LEADER
fixed length control field 01571cam a2200277 i 4500
001 - CONTROL NUMBER
control field 17433452
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150319102503.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120817s2013 caua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781452230047 (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
Item number CRA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Crane, Frederick G.
245 10 - TITLE STATEMENT
Title Marketing for entrepreneurs :
Remainder of title concepts and applications for new ventures /
Statement of responsibility, etc Frederick G. Crane.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Thousand Oaks [California] :
Name of publisher, distributor, etc SAGE Publications,
Date of publication, distribution, etc c.2013.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 245 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Small business marketing.
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list March2015
655 ## - INDEX TERM--GENRE/FORM
Form subdivision Reading book
-- 34232
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
          Baccah Central Library Central Library First floor 19/03/2015 Purchase 390.00 3 13 658.8 CRA 000037638 18/08/2021 05/03/2020 488.00 Book - Borrowing
          Baccah Central Library Central Library First floor 19/03/2015 Purchase 390.00 2 16 658.8 CRA 000037639 18/08/2021 23/02/2016 488.00 Book - Borrowing
          Baccah Central Library Central Library First floor 19/03/2015 Purchase 390.00 3   658.8 CRA 000037640 18/08/2021 05/04/2016 488.00 Book - Borrowing