The Handbook of Strategic Public Relations and Integrated Marketing Communications / (Record no. 17048)

000 -LEADER
fixed length control field 01132pam a2200325 a 4500
001 - CONTROL NUMBER
control field 015959161
003 - CONTROL NUMBER IDENTIFIER
control field Uk
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20121002115742.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111028s2012 enka b 001 0 eng d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB1C6038
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071767460
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780071767460
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency Uk
042 ## - AUTHENTICATION CODE
Authentication code ukblcatcopy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Item number HAN
245 14 - TITLE STATEMENT
Title The Handbook of Strategic Public Relations and Integrated Marketing Communications /
Statement of responsibility, etc Edited by Clarke L. Caywood
250 ## - EDITION STATEMENT
Edition statement 2nd ed. ;
Remainder of edition statement Fully rev. & Updated
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Maidenhead :
Name of publisher, distributor, etc McGraw-Hill Professional,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 904 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations.
9 (RLIN) 31035
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in management.
9 (RLIN) 31036
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 31037
653 ## - INDEX TERM--UNCONTROLLED
Resource For college
Arrived date list October2012
690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Management and Business Studies
Source of heading or term blcoll
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Caywood, Clarke L.
Relator term edt.
9 (RLIN) 31038
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2012-10-02
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2012-10-02
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2012-10-02
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Permanent location Current location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Koha item type
          Baccah Central Library Central Library Ground Floor 2012-10-02 Purchase 659.2 HAN 000027565 2018-09-17 Reference (NB)
          Baccah Central Library Central Library Ground Floor 2012-10-02 Purchase 659.2 HAN 000027566 2018-09-17 Reference (NB)
          Baccah Central Library Central Library Ground Floor 2012-10-02 Purchase 659.2 HAN 000027533 2018-09-17 Reference (NB)

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