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Advertising and Promotion : (Record no. 14705)

000 -LEADER
fixed length control field 00947nac a22002651u 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081016t xxu||||| |||| 00| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 010032919
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071105897
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071105891
028 ## - PUBLISHER NUMBER
Source www.bl.uk
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name George E. Belch.
9 (RLIN) 19815
245 ## - TITLE STATEMENT
Title Advertising and Promotion :
Remainder of title An Integrated Marketing Communications Perspective /
Statement of responsibility, etc George E. Belch & Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
Remainder of edition statement International ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill/Irwin ,
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 820 p.:
Other physical details col. ill. ;
Dimensions 28 cm.
490 ## - Series Statement
Series statement The McGraw-Hill/Irwin series in marketing
-- 19816
500 ## - GENERAL NOTE
General note Distributer: Bacca.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Michael Belch.
9 (RLIN) 19817
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 19818
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 19819
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 19820
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 659.1 BEL
Source of classification or shelving scheme
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2010-09-22
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Permanent location Current location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
            Central Library Central Library First floor 2010-09-22 Purchase 4 13 659.1 BEL 000001619 2019-07-31 2017-05-08 Book - Borrowing