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The Practice of Market Research : (Record no. 13732)

000 -LEADER
fixed length control field 01250cam a2200277 a 4500
001 - CONTROL NUMBER
control field 15402393
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20100107152650.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080807s2009 enka | b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008034380
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273717072 (pbk. : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn242567032
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BTCTA
-- BWKUK
-- BWK
-- CUD
-- YDXCP
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .M3827 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 22
Item number MCG
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McGivern, Yvonne.
9 (RLIN) 12891
245 14 - TITLE STATEMENT
Title The Practice of Market Research :
Remainder of title An Introduction /
Statement of responsibility, etc Yvonne McGivern.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow, England :
Name of publisher, distributor, etc Prentice Hall/Financial Times,
Date of publication, distribution, etc c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 548 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
General subdivision Methodology.
9 (RLIN) 12892
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social sciences
General subdivision Research
-- Methodology.
9 (RLIN) 12893
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book - Borrowing
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2010-03-17
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
          Alahram Central Library Central Library First floor 2010-03-17 Purchase 199.00 300 5 3 658.83 MCG 000020256 2019-07-31 2017-02-06 Book - Borrowing