Marketing plans : (Record no. 1208)

000 -LEADER
fixed length control field 00774nac a22002171u 4500
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 00265135
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8176490946
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number M1351
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
-- 1208
-- 1208
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm.
245 10 - TITLE STATEMENT
Title Marketing plans :
Remainder of title how to prepare them, how to use them /
Statement of responsibility, etc Malcolm McDonald.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Viva books private limited.
Date of publication, distribution, etc 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 578 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Planning.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Institute of Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.802M1351
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2006-08-27
Holdings
Withdrawn status Item status Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last borrowed Koha item type
        Central Library Central Library First floor 2006-08-27 Purchase 7 658.802 MCD 000003284 2019-07-31 2010-03-30 Book - Borrowing

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