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20080729

Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss. - London ; Sterling, Va.c2004. Kogan Page, c2004. - xv, 288 p. : ill. ; 24 cm. - Market research in practice . - Market research in practice series. .

Distributer: Baccah.

Includes bibliographical references and index.

Catalogued By: Mahitab.

0749442921

2004014622


Customer relations--Management.
Marketing research.
Database marketing.

658.834 / CON