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Wild, John J.

International business : the challenges of globalization / John J. Wild, Kenneth L. Wild, Jerry C.Y. Han. - 4th ed. - Upper Saddle River : Pearson Prentice Hall, c.2008. - xxii, 506 p. : ill., maps ; 28 cm.

Glossary : p. 471-479. Include indexes.

Includes bibliographical references.

About the authors -- Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Politics, law, and business ethics -- Economic systems and development -- International trade and investment -- International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees .

0135032814 (alk. paper) 0131747436 (alk. paper) 0131747436 (alk. paper) 9780131747432

2006037228


International business enterprises--Management.
International trade.





658.049 / WIL