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The practice of public relations /

Seitel, Fraser P.

The practice of public relations / Fraser P. Seitel ; foreword by David Rockefeller. - 10th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall,2007 c2007. - xxix, 442 p. : ill. (chiefly col.), col. map ; 26 cm.

distriuter: Baccah

Includes bibliographical references and index.

What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management.

catalogued by: wessam

0132304511 9780132304511

2006017757


Public relations--United States.

659.2 / SEI