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Kotler, Philip.

Marketing : an introduction / Philip Kotler, Gary Armstrong. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, c1997. - 1 v. (various pagings) : col. ill. , map ; 26 cm.

Includes index .

Includes bibliographical references .

0132527103 9780132634204

96019557


Marketing.



658.8 / KOT