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Stanton, William J.

Fundamentals of Marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. - 10th ed. - New York : McGraw-Hill, c1994. - xxviii, 697 p. : co;. ill., col. maps ; 27 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes.

0070610150 (alk. paper)

93028550


Marketing.

658.8 / STA