Banner
Marketing / Roger A. Kerin ... [et al.]. - 8th ed. - New York : McGraw-Hill/Irwin,2006. 2006 - xlvi, 733 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin Series in Marketing .

Includes bibliographical references (p. 673-700) and indexes.

0072828803 9780072828801

2004065542


Marketing.



658.8 / KER