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Mooij, Marieke K. de, 1943-

Global marketing and advertising : understanding cultural paradoxes / Marieke De Mooij. - 5th ed. - London ; Los Angeles : Sage Publications, 2019. - xx, 488 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9781544318141 (pbk. : alk. paper)

2018941563


Target marketing--Cross-cultural studies.
Advertising--Cross-cultural studies.
Consumer behavior--Cross-cultural studies.





--Reading book

658.802 / MOO