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Hovland, Roxanne.

Advertising, society, and consumer culture / Roxanne Hovland and Joyce M. Wolburg. - Oxon ; New York : Routledge / Taylor & Francis, 2015. - ix, 197 p. : ill. ; 24 cm.

Includes bibliographical references (p. 173-186) and index.

Advertising as an institution of consumer culture --
Evolution of American society --
Perspectives for understanding advertising --
The behind-the-scenes power of advertising --
Crossing international borders --
Consumer protection and competition --
Doing the right thing when we don't know what "right" is --
Concluding comments on advertising and consumer culture.

Suitable for courses in Advertising and Society, this title develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.

9780765615473

2009048088


Advertising--Social aspects--United States.
Consumption (Economics)--Social aspects--United States.
Consumer behavior--United States.





--Reading book

306.3 / HOV