Marketing strategy and competitive positioning / Graham Hooley ... [et al.] - 6th ed. - Harlow : Pearson Education Limited, c.2017. - xv, 569 p. : ill. (col.) ; 28 cm.

Includes bibliographical references and indxes.

9781292017310 (print)


Target marketing.
Marketing--Management.
Business planning





--Text book

658.802 / MAR

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