McDonald, Malcolm.

Marketing Plans : How to Prepare Them: How to Use Them / Malcolm McDonald. - 5th ed. - Amsterdam ; Boston : Butterworth-Heinemann,2002 2002. - xix, 630 p. : ill. ; 25 cm.

Includes index.

0750656255 (pbk.)

2004556468


Marketing--Management.
Marketing--Planning.

658.802 / MCD

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