Kotler, Philip.

A Framework for Marketing Management / Philip Kotler,Kevin Lane Keller. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall,2007 2007. - xxii,360 p. : ill. ; 22 cm.

Includes bibliographical references and index.

0131452584 9780131452589

2005056450


Marketing--Management.

658.8 / KOT

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