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CEO branding : theory and practice / edited by Marc Fetscherin. - New York ; Oxon : Routledge / Taylor & Francis Group, 2015. - xxxiii, 302 p. : ill. ; 24 cm.

Index : p. 295-302.

Includes bibliographical references.

9781138013728


Chief executive officers.
Branding (Marketing)
Corporate image.





658.42 / CEO