Lewis, Mike,‏ ‎ 1975-‏

Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence / Mike Lewis. - New York : McGraw-Hill Companies, c.2013. - xxxi, 286 p. : ill. ; 24 cm.

Index : p.275- 286.

Bibliography : p. 269-273.

Competing on the social web isn't enough. You have to stand out! "Stand Out Social Marketing" explains how today's best-known brands draw attention that pays in the crowded space of social media--and how you can do the same for your brand!

0071794964 9780071794961

Marketing--Social aspects.
Customer relations.

658.872 / LEW

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