Chambers, Michele‏

Modern analytics methodologies : driving business value with analytics / Michele Chambers, Thomas W. Dinsmore. - Upper Saddle River, New Jersey : Pearson Education, Inc., 2015. - xiii, 257 p. : ill. ; 24 cm.

Index : p. 247-257.

Section I: Why You Need a Unique Analytics Roadmap: Chapter 1: Principles of Modern Analytics -- Chapter 2: Business 3 0 Is Here Now -- Chapter 3: Why You Need a Unique Analytics Roadmap -- Section II: The Analytics Roadmap: Chapter 4: Analytics Can Supercharge Your Business Strategy -- Chapter 5: Building Your Analytics Roadmap -- Chapter 6: Analytic Applications -- Chapter 7: Analytic Use Cases -- Chapter 8: Predictive Analytics Methodology -- Chapter 9: End-User Analytics -- Chapter 10: Analytic Platforms -- Section III: Implement Your Analytics Roadmap -- Chapter 11: Attracting and Retaining Analytics Talent -- Chapter 12: Organizing Analytics Teams -- Chapter 13: What Are You Waiting For? Go Get Started!

9780133498608 0133498581 (hardback)

2014939827

GBB4A5197 bnb

016865010 Uk


Business mathematics.
Management information systems.





658.4012 / CHA

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