Heding, Tilde.

Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. - 2nd ed. - Oxon ; New York : Routledge / Taylor & Francis Group, 2016. - xiv, 307 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

9781138804692


Brand name products--Management.
Branding (Marketing)





658.827 / HED

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