West, Douglas C.

Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim. - 3rd ed. - Oxford : Oxford University Press, c.2015. - xxi, 571 p. : ill. ; 25 cm.

Index : p. [553]-571.

Includes bibliographical references.

9780199684090 (pbk.)


Marketing--Decision making.
Marketing--Management.





658.8101 / WES

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