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Wimmer, Roger D.,

Mass media research : an introduction / Roger D. Wimmer, Wimmer Research, Joseph R. Dominick, University of Georgia. - Tenth edition. - xiii, 481 pages : illustrations ; 24 cm. - Wadsworth series in mass communication and journalism .

Includes glossary.

Includes bibliographical references and index.

9788131526286 8131526283


Mass media--Research.





--Reading book

302.23072 / WIM