Haydon, John.

Facebook marketing for dummies / by John Haydon. - 5th ed. - Hoboken : John Wiley & Sons, c.2015. - xii, 320 p. : ill. ; 24 cm. - For dummies. .

Index : p. 305-320.

Getting started with Facebook marketing -- Building your Facebook presence -- Engaging with your customers and prospects on Facebook -- Marketing beyond the Facebook page -- The part of tens.

If you're trying to plan or refine a Facebook marketing campaign, this book will help you grasp the psychology of the Facebook user, build your fan base, and integrate Facebook marketing with your other marketing strategies. Hayden shows you how to build a social networking presence, promote your page, and target specific audiences.


Facebook (Electronic resource)

Internet advertising.
Online social networks.
Viral marketing.

658.872 / HAY