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Belch, George E. 1951-

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 10th ed., Global ed. - [Singapore] : McGraw-Hill Education, c.2015. - xxxvi, 842 p. : ill. ; 28 cm.

"MHID 981-4575-11-9"--Title page verso. Glossary : p. 767-779.

Includes bibliographical references and indexes.

9789814575119 9814575119


Advertising.
Sales promotion.
Communication in marketing.





--Text book

659.1 / BEL