Lovelock, Christopher

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 6th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall,2007 2007.

Includes bibliographical references and index.

0131875523 (alk. paper)

2006024219


Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.

658.8 / L944

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