Mason, Charlotte H.

The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault, Jr. - 3rd ed. - Boston : McGraw-Hill/Irwin, c.2002. - xviii, 100 p. : ill., forms ; 28 cm. + 1 computer optical disc (4 3/4 in.)

System requirements for computer disc: Window 95/NT98/2000/ME; 3MB of free RAM; tutorials require a multimedia PC (with sound) and CD-drive; TMGftp requires an Internet connection. Index : p. 97-99.

2001278794


Marketing--Decision making.
Management games.





658.802 / MAS

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