Griffin, Ricky W.

International business : a managerial perspective / Ricky W. Griffin, Michael W. Pustay. - 8th ed., Global ed. - Harlow : Pearson Education Limited, c.2015. - 624 p. : ill. (col.) ; 28 cm.

Previous edition : 2012. My Management Lab : student access code inside. Glossary : p. 592-605.

Includes bibliographical references and indexes.

Ch. 1. An overview of international business --
Ch. 2. Global marketplaces and business centers --
Ch. 3. Legal, technological, and political forces --
Ch. 4. The role of culture --
Ch. 5. Ethics and social responsibility in international business --
Ch. 6. International trade and investment --
Ch. 7. The international monetary system and the balance of payments --
Ch. 8. Foreign exchange and international financial markets --
Ch. 9. Formulation of national trade policies --
Ch. 10. International cooperation among nations --
Ch. 11. International strategic management --
Ch. 12. Strategies for analyzing and entering foreign markets --
Ch. 13. International strategic alliances --
Ch. 14. International organization design and control --
Ch. 15. Leadership and employee behavior in international business --
Ch. 16. International marketing --
Ch. 17. International operations management --
Ch. 18. International financial management --
Ch. 19. International human resource management and labor relations.

This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter "Culture Quest Insights" into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each region or country add to the total reading experience. Topics covered include: the world's marketplaces, the international environment, managing international business and business operations. For CEOs, managers, and other executives who need to understand the cultural mores of the global societies with which they do business.

9781292018218 (pbk.) 1292018216 (pbk.)


International business enterprises--Management.





--Reading book

658.049 / GRI

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