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Kunreuther, Howard.

Insurance and behavioral economics : Improving decisions in the most misunderstood industry / Insurance & behavioral economics : improving decisions in the most misunderstood industry Howard C. Kunreuther, Mark V. Pauly, Stacey McMorrow. - Cambridge : Cambridge University Press, 2013. - xii, 329 p. : ill. ; 24 cm

Glossary : p. 289-293. Includes indexes.

Bibliography : p. 295-307.

0521608260 9780521608268


Risk (Insurance)
Insurance--Decision making.
Consumer behavior.





368 / KUN