Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 15th ed., Global ed. - Harlow : Pearson Education Limited, c.2014. - 716 p. : ill. (col.) ; 28 cm.

"Pearson international edition"--Back cover. Index : p. 683-716. Glossary : p. 673-681. Includes student access code inside : My Marketing Lab.

Includes bibliographical references.

9780273786993 (paperback) : 0273786997 (paperback) :


Marketing.





--Text book

658.8 / KOT

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