Banner
Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Joseph Wisenblit. - 11th ed., Global ed. - Harlow : Pearson Education Limited, c.2015. - 492 p. : ill. (col.) ; 28 cm.

Includes indexes. Glossary : p. 453-470.

Bibliography : p. 429-452.

9780273787136 0273787136


Consumer behavior.
Motivation research (Marketing)





658.8342 / SCH