Keegan, Warren J.

Global marketing / Warren J. Keegan, Mark C. Green. - 8th ed., Global ed. - Harlow : Peason Education Limited , 2015. - 608 p. : ill. (col.) ; 28 cm.

Glossary : p. 575-588. Includes indexes.

Includes bibliographical references.

1292017384 (pbk.) 9781292017389 (pbk.)


Export marketing.
International trade.





658.84 / KEE

Powered by Koha