Khanna, Tarun.

Winning in emerging markets : a road map for strategy and execution / Krishna G. Palepu, Tarun Khanna with Richard J. Bullock. - Boston : Harvard Business Press, c.2010. - xii, 247 p. : ill. ; 24 cm.

Index : p. 231-246.


Bibliography : p. 217-230.

Introduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : competing at home -- Emerging giants : going global -- The emerging arena.

9781422166956 (alk. paper)


Commerce.
International business enterprises.
Globalization--Economic aspects.
Marketing--Management.





HF1008 / .K46 2010

658.4012091724 / KHA

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