Nettleton, David, 1963-

Commercial data mining : processing, analysis and modeling for predictive analytics projects / David Nettleton. - Waltham : Morgan kaufmann / Elsevier, c.2014. - xi, 288 p. ; 23 cm. ill. ; - The Savvy manager's guides .

Index : p. 281-288.

Bibliography : p. 279-280.

Machine generated contents note: 1. Introduction 2. Business Objectives 3. Data Quality 4. Data Representation 5. Possible Sources of Data and Information 6. Selection of Variables and Factors 7. Data Sampling 8. Data Analysis 9. Modeling 10. The Data Mart - Structured Data Warehouse 11. Querying, Report Generation and Executive Information Systems 12. Analytical CRM - Customer Relationship Analysis 13. Website Analysis and Internet Search 14. Online Social Network Analysis 15. Web Search Trend Analysis 16. Creating your own Environment for Commercial Data Analysis 17. Summary Appendices, Case Studies .

9780124166028 (paperback)


Data mining.
Management--Mathematical models.
Management--Data processing.



006.312 / NET

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